This is the 13th lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.
I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂
In this lesson, you’ll be learning about how to create filters that clean up your website URLs in Google Analytics by removing slashes from the end of the URL. This step is really important to getting accurate pageview numbers in Google Analytics as it prevents your page views from being split in half, as a slash at the end of a URL registers a separate number of pageviews from no slash. The crazy thing is many page builders add the slash sometimes which drives you crazy as then you don’t have consistency.
You’ll also see that when users come from Pinterest sometimes your URL will have a slash at the end and sometimes it won’t. It’s enough to send you completely bananas.
Trust me your SEO team will thank you when you apply this filter!
Click to Open Transcription of Video
If you liked this video and want to find the next one, look out for How to Apply Filters to Filtered Views in Google Analytics. This next lesson will show you how to make sure your filters are being applied to any filtered views you have, and not applied to your unfiltered views, so that you can have clean views for reporting from, whilst still maintaining an unfiltered data view.