The first step to setting up your Google system is always to get your website tags in order. So you want to have Google Analytics on your website, and Google Tag Manager if you’re using it. Google Ads normally draws from your Google Analytics except in special circumstances so you don’t normally need to add a tag to your website.
I often find that this first step to getting things set up can often be a difficult undertaking, causing hours of frustration for my clients!
One of my newsletter subscribers wrote in asking me how to deal with setting up the Google Analytics tags properly when you’re using WordPress and different plugins are causing it to be duplicated.
If you’re running into the same problem, here is how to resolve this gnarly problem.
I typically recommend setting up just Google Tag Manager and then adding any additional tags through the Google Tag Manager interface. Doing this will save you hours of frustration as you will always know where all your tags are. You can log into Google Tag Manager any time and add or delete tags as needed.
You can install Google Tag Manager by manually adding the code to the header in your theme or by installing a plugin (If you use WordPress I like the Google Tag Manager for WordPress plugin).
Take care and have a great day!