0405123696 petra@web-data-analytics.com

VIDEOS

Petra specializes in increasing

revenue for Ecommerce

and transactional websites

using the full set of Google tools

[Video] How To Pay For Google Ads Without a Credit Card

Today I had a client ask me how they can set up their Google Ads billing without a credit card. Google Ads sets its rules on a 'per country' basis so you'd need to confirm if you can do this if you are residing outside of Australia, but it does look like Google Ads is...

[Video] What are Negative Keywords in Google Ads?

This week one of my email subscribers sent me a message asking me what negative keywords are. That's a great question! A lot of people don't even realise that that functionality exists until they have a professional work on their Google Ads or they do a bit of...

[Video] How To Get Your Tax from Google Ads

You'd think that Google Ads would be able to just email you your receipt each time they charge your credit card, but unfortunately, they don't do this. Instead, they generate a PDF and you need to login and download it manually. You'll need to...

[Video] Be Smarter Than Mick

Mick is the not-so-smart character in my son's book from school. We had a good laugh, but there was a lesson to be learned too. Here's today's quick video: [accordion-item title="Click to Open Transcription of...

[Video] How to Tell If Your Agency Isn’t Doing Their Job

It breaks my heart when I see it, but unfortunately not every digital ads agency, freelance digital marketer or internal team member is created equal when it comes to getting digital marketing results. Some business owners spend a lot of money...

[Video] Tracking Facebook Campaigns in Google Analytics

In a perfect world Facebook and Google would play in the sandpit nicely with each other so that we can get a good picture of how users are going from Facebook to our website and then what they do when they get there. Unfortunately this isn't...

[Video] Google Tag Manager Preview Isn’t Working

So I got a brand new computer this week and went through all the rigmarole of reinstalling my software. (Luckily most things are in the cloud these days. I knew I had to be spending all that money on cloud software for a reason!!) Anyhoo, I...

[Video] Google Tag Manager Planning

Planning your Google Tag Manager implementation is essential for success. Without planning you are very likely to run into trouble - your Google Analytics events won't form a logical hierarchy, you don't know what needs to be tracked, or you...

[Video] 61X Less Ecommerce Income Due To Hidden Errors

Today's post is relevant for ecommerce and SAAS websites, or any other website where clients could experience error messages leading up to a conversion. In a recent video, I talked about how we were able to identify error messages that were appearing on a client's...