0405123696 petra@web-data-analytics.com

VIDEOS

Petra specializes in increasing

revenue for Ecommerce

and transactional websites

using the full set of Google tools

[Video] How to Get Your Highest Ever Ecommerce Revenue

If you know me, you know I am a big nerd and love graphs. I especially love graphs like this one which show my Ecommerce client's revenue going up and up and up in the few months since we started working together. PS. We went on to improve revenue even further in...

[Video] How To Set Up Smarter Remarketing Audiences for Google Ads

Today's video is about setting up remarketing audiences in Google Analytics, in order to publish them to Google Ads. I like to set up remarketing audiences based on recency and engagement. I also like to always have a maximum duration remarketing list so that users...

[Video] How to Set Up a Content Distribution System

This video isn't about Google Marketing, but I thought you would enjoy a "behind the scenes" view of how I organise my content marketing system through Monday.com. I work with an assistant who helps me to distribute all my content, and this system allows us both to...

The Ultimate Guide to Setting up Google Analytics [Detailed]

In June 2019 I created a detailed course where you can access all my checklists that my team uses to set up Google Analytics. We are giving away access to this course entirely for free. I had my videos  transcribed and between them they have a word count of 36,000...

[Video] Petra’s Green Screen Experiment

Well I thought I would post this one just for laughs, because it cracked me up when I decided to try out the green screen curtain. I think I'll be sticking with a black one from now on! But in case you're ever curious about what it looks like to have a green screen...

[Video] How and Why to Split Gender in Google Ads

Today I’m going to discuss the topic of gender in Google Ads and how to separate your campaigns into men and women. When would we want to separate campaigns into men and women? Here are some times when you might consider splitting the campaign: You are selling a...

[Video] How to Use the New Search Console Domain Verification

Google have recently changed their Search Console verification process, and it stumped my assistant so I thought I'd turn our conversation into a quick video. To be honest, what they've done has made it better for technical people to get a better view of your website...

[Video] When Should You Use Google Ads?

Today I wanted to go into when it would be a good idea to use Search-based Google Ads (eg Search and Shopping) for your business. Certainly, if you sell products from your website you should be using Google Ads as long as people are searching for those products and...

[Video] How to Track a Quiz on Your Website

Do you have a quiz on your website or as part of your digital marketing? If you have a quiz on your website you can identify different types of users who are coming to your website based on their responses to your quiz and then you can use that in your analytics to...

[Video] How Do You Track Users Who Convert Offline?

I've had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a data-backed approach. Lets say you have a mixture of B2C and...

[Video] Help! My Bounce Rate is TOO HIGH-Or Too Low

Let's talk about bounce rate today! Your bounce rate could be too high or too low, so let's have a chat about what that means and what you can do about it. First up, what is a bounce rate? Your bounce rate is the percentage of your visitors who leave without 'doing...

[Video] How To Pay For Google Ads Without a Credit Card

Today I had a client ask me how they can set up their Google Ads billing without a credit card. Google Ads sets its rules on a 'per country' basis so you'd need to confirm if you can do this if you are residing outside of Australia, but it does look like Google Ads is...

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