Videos

How To Find Out What Changes Were Made in Your Google Ads [video]

Hi its Petra here! Today, I'm going to show you how to find where your changes have been made in Google Ads. This "Change History" feature definitely comes in handy, especially if you are changing from one agency to another or when you've got more than one person...

How To Create a Google Ads Conversion in Google Tag Manager [Video]

Hey there! Today I'm going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here's a super-quick video on the topic. Some of the things I said might need a little more explanation if you're new to this. So...

How to track how much revenue you’re earning from Google Ads [video]

Here's a quick tip with regards to tracking conversions in Google ads so that you can attribute actual revenue to your ads. You'll definitely want to make sure that your ads are earning you money, and tracking conversions is how you do it. Step 1. Write down all the...

How to Check Your Google Shopping Ads For Errors [Video]

A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up as a seller. Choose shopping...

How an Ecommerce Store Went From Almost Closing to Amazing Recovery

Terri and I both work with ecommerce clients often. I have great respect for her as her website development skills are phenomenal. I saw the result of this particular success story for myself because I came in after her, successfully bringing in Google Ads to bring...

[Video] How to Get Your Highest Ever Ecommerce Revenue

If you know me, you know I am a big nerd and love graphs. I especially love graphs like this one which show my Ecommerce client's revenue going up and up and up in the few months since we started working together. PS. We went on to improve revenue even further in...

[Video] How and Why to Split Gender in Google Ads

Today I’m going to discuss the topic of gender in Google Ads and how to separate your campaigns into men and women. Hi! How are you going? So today I'm going to discuss...

[Video] When Should You Use Google Ads?

Today I wanted to go into when it would be a good idea to use Search-based Google Ads (eg Search and Shopping) for your business. Certainly, if you sell products from your website you should be using Google Ads as long as people are searching for those products and...

[Video] How To Advertise at the Time of Day That Gets The Most Sales

Today we're going to find out what time of day and day of the week people are coming to your website and why that matters. The reason why that is useful is because depending on your industry, people are going to sign up as a lead or buy from you at different times of...

[Video] How To Pay For Google Ads Without a Credit Card

Today I had a client ask me how they can set up their Google Ads billing without a credit card. Google Ads sets its rules on a 'per country' basis so you'd need to confirm if you can do this if you are residing outside of Australia, but it does look like Google Ads is...

[Video] What are Negative Keywords in Google Ads?

This week one of my email subscribers sent me a message asking me what negative keywords are. That's a great question! A lot of people don't even realise that that functionality exists until they have a professional work on their Google Ads or they do a bit of...

[Video] How To Get Your Tax from Google Ads

You'd think that Google Ads would be able to just email you your receipt each time they charge your credit card, but unfortunately, they don't do this. Instead, they generate a PDF and you need to login and download it manually. You'll need to...

[Video] How to Tell If Your Agency Isn’t Doing Their Job

It breaks my heart when I see it, but unfortunately not every digital ads agency, freelance digital marketer or internal team member is created equal when it comes to getting digital marketing results. Some business owners spend a lot of money...