Videos

How To Find Out What Changes Were Made in Your Google Ads [video]

Hi its Petra here! Today, I'm going to show you how to find where your changes have been made in Google Ads. This "Change History" feature definitely comes in handy, especially if you are changing from one agency to another or when you've got more than one person...

How To Create a Google Ads Conversion in Google Tag Manager [Video]

Hey there! Today I'm going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here's a super-quick video on the topic. Some of the things I said might need a little more explanation if you're new to this. So...

How to track how much revenue you’re earning from Google Ads [video]

Here's a quick tip with regards to tracking conversions in Google ads so that you can attribute actual revenue to your ads. You'll definitely want to make sure that your ads are earning you money, and tracking conversions is how you do it. Step 1. Write down all the...

How to Check Your Google Shopping Ads For Errors [Video]

A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up as a seller. Choose shopping...

How an Ecommerce Store Went From Almost Closing to Amazing Recovery

Terri and I both work with ecommerce clients often. I have great respect for her as her website development skills are phenomenal. I saw the result of this particular success story for myself because I came in after her, successfully bringing in Google Ads to bring...

[Video] How to Get Your Highest Ever Ecommerce Revenue

If you know me, you know I am a big nerd and love graphs. I especially love graphs like this one which show my Ecommerce client's revenue going up and up and up in the few months since we started working together. PS. We went on to improve revenue even further in...

[Video] How To Set Up Smarter Remarketing Audiences for Google Ads

Today's video is about setting up remarketing audiences in Google Analytics, in order to publish them to Google Ads. I like to set up remarketing audiences based on recency and engagement. I also like to always have a maximum duration remarketing list so that users...

[Video] How to Set Up a Content Distribution System

This video isn't about Google Marketing, but I thought you would enjoy a "behind the scenes" view of how I organise my content marketing system through Monday.com. I work with an assistant who helps me to distribute all my content, and this system allows us both to...

[Video] Petra’s Green Screen Experiment

Well I thought I would post this one just for laughs, because it cracked me up when I decided to try out the green screen curtain. I think I'll be sticking with a black one from now on! But in case you're ever curious about what it looks like to have a green screen...

[Video] How and Why to Split Gender in Google Ads

Today I’m going to discuss the topic of gender in Google Ads and how to separate your campaigns into men and women. When would we want to separate campaigns into men and women? Here are some times when you might consider splitting the campaign: You are selling a...

[Video] How to Use the New Search Console Domain Verification

Google have recently changed their Search Console verification process, and it stumped my assistant so I thought I'd turn our conversation into a quick video. To be honest, what they've done has made it better for technical people to get a better view of your website...

[Video] When Should You Use Google Ads?

Today I wanted to go into when it would be a good idea to use Search-based Google Ads (eg Search and Shopping) for your business. Certainly, if you sell products from your website you should be using Google Ads as long as people are searching for those products and...

[Video] What to Do If Google Analytics Doesn’t Aggregate Correctly

Today's topic is a little more advanced, for people who are working in the digital marketing arena already and trying to use Google Analytics. Perhaps you're trying to report some numbers to a client. In Google Analytics, if you are familiar with the format you tend...

[Video] How to Track a Quiz on Your Website

Do you have a quiz on your website or as part of your digital marketing? If you have a quiz on your website you can identify different types of users who are coming to your website based on their responses to your quiz and then you can use that in your analytics to...

[Video] How Do You Track Users Who Convert Offline?

I've had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a data-backed approach. Lets say you have a mixture of B2C and...

[Video] Help! My Bounce Rate is TOO HIGH-Or Too Low

Let's talk about bounce rate today! Your bounce rate could be too high or too low, so let's have a chat about what that means and what you can do about it. First up, what is a bounce rate? Your bounce rate is the percentage of your visitors who leave without 'doing...

[Video] How To Advertise at the Time of Day That Gets The Most Sales

Today we're going to find out what time of day and day of the week people are coming to your website and why that matters. The reason why that is useful is because depending on your industry, people are going to sign up as a lead or buy from you at different times of...

[Video] 4 Things You Need To Consider If You are Using PayPal as Your Website Payment Processor

Are you using PayPal as a payment processor on your website? (Or are you using any other payment processor that requires users to pay off your site?) There are several issues that you can run into with your digital marketing and website when you process payment off...