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Today I wanted to go into when it would be a good idea to use Search-based Google Ads (eg Search and Shopping) for your business.

Certainly, if you sell products from your website you should be using Google Ads as long as people are searching for those products and they are not too commoditized. This is especially the case if people may be searching by brand names or other terms that you can match specifically.

Another reason for investing in Google Ads, one you might not have thought of, is if you have a business name made up of generic words that you don’t rank well for organically. If someone in your target market searches for you by business name and they can’t find you on Google then you should invest in Google Ads to get your name to the top of the page.

If you’re looking for leads from your website rather than selling products directly you may also want to use Google Ads, but you want to ensure your overall conversion value per user is high enough. You do want to cover the cost of your ads or at the very least break even on them in the first sale unless you’re very comfortable with the long term value of that lead.

Another reason you might want to invest in Google Ads is if you are after a highly targeted remarketing list.

On the other hand there are several scenarios when you would not want to use Google Ads. Learn more in today’s video!

Well, I hope that is really helpful. I hope that you are able to make some decisions now about whether you should go ahead with the Google Ads campaign or not.

There’s no exact science for a lot of these things — there are some websites where they will roll out a Google Ads campaign and it will just go gangbusters and immediately result in a five to ten times ROI and there are other websites where Google Ads can really fall flat. It doesn’t fit in to every single business circumstance so don’t try to apply it in every case.

Well, I hope you’re having a wonderful day today and I will speak to you again soon.


Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020