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Today’s topic is a little more advanced, for people who are working in the digital marketing arena already and trying to use Google Analytics. Perhaps you’re trying to report some numbers to a client.

In Google Analytics, if you are familiar with the format you tend to have words on the left and numbers on the right.

The words on the left, those are called ‘Dimensions’ and it will include things like page names, events, country, product name, gender… basically anything that is text.

Then you have metrics which are the numbers and they come on the right-hand side of the tables. So you’ll see sessions, users, session duration, conversion rate, bounce rate… i.e. all the numbers and percentages.

What you’ll discover in Google Analytics — well the whole main point of Google Analytics – is that Google Analytics automatically aggregates all the numbers on the right for a particular piece of text on the left for any date range you choose.

A big problem happens when you have two or more pieces of text that have been separated for some reason, but they are supposed to be reported as one. When you go to report on what happened, you have two or more separate numbers and it gets messy. Today’s video will explain to you how to fix this issue using Google Data Studio!



Okie dokie! Well, hopefully, that will come in handy for you too if you’ve ever been scratching your head about how to clean up data that’s already happened.

Next time you can use filters in Google Analytics to make the data aggregate well and save yourself all the time and effort, but that’s another post for another day.

Take care and have a good one!

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020