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If you love Dr Seuss as much as I do, you’ll know that many of his stories are about conflict between people – always a good theme for a story.

In this particular story, Green Eggs and Ham, Sam is trying to sell to the person he just made drop his newspaper. If it wasn’t for Sam’s persistence and the person’s desire to get rid of him, he wouldn’t have made the sale. He angered the person he was trying to sell to right off the bat and that broke trust.

Persistence is good, but breaking trust will lead to an uphill battle!

I don’t know that I really summed it up the best in my video, but basically we want to ensure that when we are trying to sell a product or service the person on the other end should be feeling relaxed and happy, not confronted, disrupted or angry!

So we want to make our sales approach as natural and consultative as we can, not make the person on the other end recoil like the poor character being harassed by Sam I Am.

That probably seems really obvious in real life, but sometimes on the web we use big flashy popups and in-your-face tactics to try to get the lead or sale quickly, but lose the trust in the process and miss out on developing a relationship that would turn into business.

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020