0405123696 petra@web-data-analytics.com

 1,086 total views,  6 views today

If you love Dr Seuss as much as I do, you’ll know that many of his stories are about conflict between people – always a good theme for a story.

In this particular story, Green Eggs and Ham, Sam is trying to sell to the person he just made drop his newspaper. If it wasn’t for Sam’s persistence and the person’s desire to get rid of him, he wouldn’t have made the sale. He angered the person he was trying to sell to right off the bat and that broke trust.

Persistence is good, but breaking trust will lead to an uphill battle!

I don’t know that I really summed it up the best in my video, but basically we want to ensure that when we are trying to sell a product or service the person on the other end should be feeling relaxed and happy, not confronted, disrupted or angry!

So we want to make our sales approach as natural and consultative as we can, not make the person on the other end recoil like the poor character being harassed by Sam I Am.

That probably seems really obvious in real life, but sometimes on the web we use big flashy popups and in-your-face tactics to try to get the lead or sale quickly, but lose the trust in the process and miss out on developing a relationship that would turn into business.

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020