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Have you ever thought about what happens when a user tries to do something on your website, but gets an error?

If you sell directly from your website, errors may cause your visitor to abandon their shopping cart altogether and purchase from somewhere else.

Errors in form submissions may prevent leads from reaching your inbox, and users may be unlikely to try again.

Errors early in the sales process may kill the sale altogether. Alternatively, some errors such as requesting a correction to an incorrect credit card number may get fixed by the user and will not negatively impact the sale most of the time. There is still a chance that the transaction will be abandoned however if your website is set up in such a way that the user has to type all the fields in again or the error makes the user experience cumbersome.

Different errors will have different rates of abandonment depending on how severe they are and whether the user can fix it themselves.

Did you know that in many cases we can capture error messages in Google Analytics?

If your error messages are stored in a javascript object on the website then we can access the message and store it in your analytics. Once there we can determine how likely an error is to be corrected by your users, and what kinds of error messages may be causing high abandonment.

Hopefully, you don’t have many errors on your website, but if you do, seeing their impact in revenue terms might give you the impetus to get them fixed!

Take care and have a great day.

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017