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In a perfect world Facebook and Google would play in the sandpit nicely with each other so that we can get a good picture of how users are going from Facebook to our website and then what they do when they get there.

Unfortunately this isn’t really the case. We can track how people interacted on the website using Facebook pixel but the data it returns is not as detailed as the data in Google Analytics. Or we can try to get Facebook data into Google Analytics, but it can definitely feel like trying to force a square peg into a round hole.

If you want a really granular understanding of your Facebook users sales funnels for each ad you’re probably best off sending the data back to Facebook using the pixel. But if you have links or call-to-action buttons in your ads then embedding Google Analytics parameters in your links will enable you to get a reasonable idea of exactly what is happening. Do keep in mind though, that if people can’t find your call to action and have to use your Facebook page link then all your traffic will come through to Google as organic, even if it originated from a paid ad.

If Facebook is where you do most of your marketing and you want to get it into Google Analytics then definitely give this video a watch.

I hope you found that video helpful!

Not that long ago, Google actually opened Google Data Studio up to community connectors, and one of the connectors written for it enables data to be pulled in from the Facebook API. I’ve been so busy with Google client work that I haven’t had a good chance to really get stuck into this connector yet, but I do plan to review it soon to see what kind of data can be pulled in if we focus on sending high quality website events to Facebook instead of trying to extract Facebook data from Google Analytics.

I’ll let you know when I’ve used it and report back on my findings!

Catch you soon.


Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018