0405123696 petra@web-data-analytics.com

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In the past I was customising each client’s analytics reports, and while I still do that to some degree due to different industries, different traffic volumes, different business objectives and the like, I’ve been finding that the same kinds of elements go into each report.

So I’ve been separating complex reports into discrete modules and then standardising each of those different types of reports so that we can easily mix and match depending on my clients’ needs. That way we’re not reinventing the wheel each time.


This is great news for my clients because it means that they won’t miss out on any features that I might have forgotten to include for their report, and there is less likelihood of errors creeping into the reports. Also it keeps the costs down and enables me to provide better service as my time isn’t being eaten up by trying to build a report from scratch each time.

Probably the biggest difference, irrespective of the type of report, is whether a website is a lead-generating website or a sales-generating website. The difference in traffic volume and business objectives makes for some big changes in how we report what is happening on the website. So over time you’ll see lead generation and product sales versions of all the standard reports as well.

Here’s a video where I share how that’s going:



Some of the main reports I’ve separated off include the Audience Engagement Report, Management Dashboard, Page Engagement Report and others. If you want to check them out you can do so over at https://www.thequantifiedweb.com/products.

Take care and have a great day!

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Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

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