0405123696 petra@web-data-analytics.com

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In the past I was customising each client’s analytics reports, and while I still do that to some degree due to different industries, different traffic volumes, different business objectives and the like, I’ve been finding that the same kinds of elements go into each report.

So I’ve been separating complex reports into discrete modules and then standardising each of those different types of reports so that we can easily mix and match depending on my clients’ needs. That way we’re not reinventing the wheel each time.


This is great news for my clients because it means that they won’t miss out on any features that I might have forgotten to include for their report, and there is less likelihood of errors creeping into the reports. Also it keeps the costs down and enables me to provide better service as my time isn’t being eaten up by trying to build a report from scratch each time.

Probably the biggest difference, irrespective of the type of report, is whether a website is a lead-generating website or a sales-generating website. The difference in traffic volume and business objectives makes for some big changes in how we report what is happening on the website. So over time you’ll see lead generation and product sales versions of all the standard reports as well.

Here’s a video where I share how that’s going:



Some of the main reports I’ve separated off include the Audience Engagement Report, Management Dashboard, Page Engagement Report and others. If you want to check them out you can do so over at https://www.thequantifiedweb.com/products.

Take care and have a great day!


Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020