0405123696 petra@web-data-analytics.com

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My webcam is broken so recording a video outside today. There’s a little cameo from my cat partway through 🙂

We bought my son a little toy robot for Christmas and it suddenly stopped working. When I looked into it I discovered the batteries had leaked inside the robot. The leak must have damaged him permanently because I wasn’t able to bring him back to life.

But this got me thinking about how this relates to our websites. The fact is when something is broken but it is invisible we don’t even know it is there and so we don’t seek to get it fixed until it is too late.

I really wanted to help my clients work out all the invisible things that were preventing users from converting on their websites – those things that we just can’t “see” but are happening day in, day out on your website. I created a new report called the Detailed Interaction Report specifically for this purpose. With this report, we’re finding all the places where there are problems on the website. So we can find out where people might be clicking on the website multiple times and perhaps they’re not getting the result they expect. We can find out which specific things on your website are leading to high levels of abandonment.

Basically, we have a whole series of different graphs that find all the places have problems.

I know it works because I’ve delivered a few of these reports now and they always discover anomalies where we had no idea that users were leaving from these particular places.

One particular example was an ecommerce client who had a search field on his website, and every time someone searched for a particular product by name the artificial intelligence algorithm changed the search text to “extremely die” and then showed different products entirely. We could see a spike for this search term where people were repeatedly trying to search but unable to find what they wanted.



You don’t know what you don’t know. There are probably things on your website that, like a corrosive battery, are creating problems for you (preventing sales and conversions) but you don’t even realise it. If you are at all worried about that, book a discovery call and we can discuss whether a Detailed Interaction Report would be helpful for you.

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020