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This week I starting working with a new Google Ads client and I discovered a big issue with the client’s dynamic remarketing campaign. The previous ad agency had been using a WordPress plugin to pass dynamic remarketing data to Google Ads and the plugin had either stopped working or was removed from the website because the dynamic remarketing campaign hadn’t been working for over a year.

What this means is that visitors to the website were no longer receiving display campaigns showing the products they had previously looked at – instead they were receiving random images from the website. Oops!

For a dynamic remarketing campaign to work, you need to share with Google Ads exactly which products were being looked at. Ideally, you’d want to pass the data through to Google Analytics so that you have the ability to check the data is coming through as expected.

For a retail implementation we need to set up the following three pieces of data:

  • ecommerce product ID (ecomm_prodid)
  • ecommerce page type (ecomm_pagetype)
  • ecommerce total value (ecomm_totalvalue)

In this video I’ve shown you how to set this all up through Google Tag Manager and Google Analytics using a plugin for Woocommerce called Google Tag Manager for WordPress.



Having your dynamic remarketing set up correctly will make a big difference to your conversion rate and so I strongly recommend you to look into this for your own business and fix it if you don’t have it working correctly. Like I said in the video, it is a bit technical to set up, so if this isn’t your cup of tea then please reach out and see if there is any way that I can help you.

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020