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This week I starting working with a new Google Ads client and I discovered a big issue with the client’s dynamic remarketing campaign. The previous ad agency had been using a WordPress plugin to pass dynamic remarketing data to Google Ads and the plugin had either stopped working or was removed from the website because the dynamic remarketing campaign hadn’t been working for over a year.

What this means is that visitors to the website were no longer receiving display campaigns showing the products they had previously looked at – instead they were receiving random images from the website. Oops!

For a dynamic remarketing campaign to work, you need to share with Google Ads exactly which products were being looked at. Ideally, you’d want to pass the data through to Google Analytics so that you have the ability to check the data is coming through as expected.

For a retail implementation we need to set up the following three pieces of data:

  • ecommerce product ID (ecomm_prodid)
  • ecommerce page type (ecomm_pagetype)
  • ecommerce total value (ecomm_totalvalue)

In this video I’ve shown you how to set this all up through Google Tag Manager and Google Analytics using a plugin for Woocommerce called Google Tag Manager for WordPress.



Having your dynamic remarketing set up correctly will make a big difference to your conversion rate and so I strongly recommend you to look into this for your own business and fix it if you don’t have it working correctly. Like I said in the video, it is a bit technical to set up, so if this isn’t your cup of tea then please reach out and see if there is any way that I can help you.

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020