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It’s becoming more and more common to see landing page builders used for building out attractive forms. But because so many webpages are built on WordPress we can see havoc behind the scenes in the analytics.


It comes down to the way the landing pages are being implemented, in particular when they are implemented as an iframe on a page of the original website rather than being given their own domain or subdomain.

What happens is your users come along to your main website and hit this page that has a landing page form iframed onto it. The form is actually hosted on a different domain but it’s set up in a way that your visitors can’t tell.

So your website passes the visitor from your website to the other website (let’s assume Infusionsoft, but it could just as easily be Clickfunnels, Adrodium, leadpages or any other iframed form provider). This all happens seamlessly without the user knowing as the URL doesn’t change.

Behind the scenes though, your analytics is confused because your user actually changed domain. Your Google Analytics uses first-party cookies which means that you have a different cookie for each domain. When your user interacts with the content in your iframe and submits the form, its actually all taking place on a different domain to your website and the user isn’t being tracked in your analytics, or if they are, the original marketing source is not being preserved.

It is completely fixable, but not straightforward.

Watch my video today to understand this issue a bit better:

Are you implementing forms or parts of your website through iframes? If so, you are more than likely running into this issue too. Please reach out if you need some help getting this fixed in your analytics.

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

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Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020