0405123696 petra@web-data-analytics.com

 1,584 total views,  9 views today

It’s becoming more and more common to see landing page builders used for building out attractive forms. But because so many webpages are built on WordPress we can see havoc behind the scenes in the analytics.


It comes down to the way the landing pages are being implemented, in particular when they are implemented as an iframe on a page of the original website rather than being given their own domain or subdomain.

What happens is your users come along to your main website and hit this page that has a landing page form iframed onto it. The form is actually hosted on a different domain but it’s set up in a way that your visitors can’t tell.

So your website passes the visitor from your website to the other website (let’s assume Infusionsoft, but it could just as easily be Clickfunnels, Adrodium, leadpages or any other iframed form provider). This all happens seamlessly without the user knowing as the URL doesn’t change.

Behind the scenes though, your analytics is confused because your user actually changed domain. Your Google Analytics uses first-party cookies which means that you have a different cookie for each domain. When your user interacts with the content in your iframe and submits the form, its actually all taking place on a different domain to your website and the user isn’t being tracked in your analytics, or if they are, the original marketing source is not being preserved.

It is completely fixable, but not straightforward.

Watch my video today to understand this issue a bit better:

Are you implementing forms or parts of your website through iframes? If so, you are more than likely running into this issue too. Please reach out if you need some help getting this fixed in your analytics.

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017