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It’s becoming more and more common to see landing page builders used for building out attractive forms. But because so many webpages are built on WordPress we can see havoc behind the scenes in the analytics.

Why?

It comes down to the way the landing pages are being implemented, in particular when they are implemented as an iframe on a page of the original website rather than being given their own domain or subdomain.

What happens is your users come along to your main website and hit this page that has a landing page form iframed onto it. The form is actually hosted on a different domain but it’s set up in a way that your visitors can’t tell.

So your website passes the visitor from your website to the other website (let’s assume Infusionsoft, but it could just as easily be Clickfunnels, Adrodium, leadpages or any other iframed form provider). This all happens seamlessly without the user knowing as the URL doesn’t change.

Behind the scenes though, your analytics is confused because your user actually changed domain. Your Google Analytics uses first-party cookies which means that you have a different cookie for each domain. When your user interacts with the content in your iframe and submits the form, its actually all taking place on a different domain to your website and the user isn’t being tracked in your analytics, or if they are, the original marketing source is not being preserved.

It is completely fixable, but not straightforward.

Watch my video today to understand this issue a bit better:



Are you implementing forms or parts of your website through iframes? If so, you are more than likely running into this issue too. Please reach out if you need some help getting this fixed in your analytics.

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Kiley Hay Baby Carriers Australia

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

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Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020