0405123696 petra@web-data-analytics.com

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Do you have a quiz on your website or as part of your digital marketing?

If you have a quiz on your website you can identify different types of users who are coming to your website based on their responses to your quiz and then you can use that in your analytics to work out what kinds of people are having a better conversion rate and what they are doing across your website. Fun stuff!

You might have heard of a book called Ask by Ryan Levesque, in which he outlines his strategy for using quizzes to identify different buying audiences on your website. The first step is to ask people what their biggest challenge is, and then build a quiz in order to sort users into different buckets based on their biggest challenges. Each user bucket then gets their own sales messaging, emails, sales funnel etc.

Now that’s pretty advanced, but you might even have a quiz just to get to know your people better.

When someone gets their quiz results they need to give you an email address so quizzes are great for getting leads, plus the added benefit of being able to divide them into different types of users makes them really handy.

Watch the video to learn how to set it all up with a builder called tryinteract:



Remember, you want to set the final page for each of the quiz results to a different page on your website so that you can track each of these users separately in your analytics. All of these pages can look essentially exactly the same, but it will need a different page URL for you to group users based on their quiz result.

To make it easier on yourself, you’ll want to set up a custom dimension in your Google Analytics which is mapped to the users’ quiz answer. This is a techhie step and is optional, but it will make your analytics easier to read if you do!

I recommend you use this with Google Analytics segments where you segment each of the user buckets and then you can compare them against each other. So, for example, you can compare total transaction value between beginner, intermediate and advanced groups based on what they answered in your quiz.

Why stop there! If you have enough users you can send the data off to Google Ads, Facebook and other remarketing platforms based on which audience they are.

That’s my idea of fun!

If you have a quiz and you’d like to geek out on using the data in Google Analytics, do give me a hoy as I’d love to help you out with this 🙂


brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020