0405123696 petra@web-data-analytics.com

 1,164 total views,  9 views today

Do you have a quiz on your website or as part of your digital marketing?

If you have a quiz on your website you can identify different types of users who are coming to your website based on their responses to your quiz and then you can use that in your analytics to work out what kinds of people are having a better conversion rate and what they are doing across your website. Fun stuff!

You might have heard of a book called Ask by Ryan Levesque, in which he outlines his strategy for using quizzes to identify different buying audiences on your website. The first step is to ask people what their biggest challenge is, and then build a quiz in order to sort users into different buckets based on their biggest challenges. Each user bucket then gets their own sales messaging, emails, sales funnel etc.

Now that’s pretty advanced, but you might even have a quiz just to get to know your people better.

When someone gets their quiz results they need to give you an email address so quizzes are great for getting leads, plus the added benefit of being able to divide them into different types of users makes them really handy.

Watch the video to learn how to set it all up with a builder called tryinteract:

Remember, you want to set the final page for each of the quiz results to a different page on your website so that you can track each of these users separately in your analytics. All of these pages can look essentially exactly the same, but it will need a different page URL for you to group users based on their quiz result.

To make it easier on yourself, you’ll want to set up a custom dimension in your Google Analytics which is mapped to the users’ quiz answer. This is a techhie step and is optional, but it will make your analytics easier to read if you do!

I recommend you use this with Google Analytics segments where you segment each of the user buckets and then you can compare them against each other. So, for example, you can compare total transaction value between beginner, intermediate and advanced groups based on what they answered in your quiz.

Why stop there! If you have enough users you can send the data off to Google Ads, Facebook and other remarketing platforms based on which audience they are.

That’s my idea of fun!

If you have a quiz and you’d like to geek out on using the data in Google Analytics, do give me a hoy as I’d love to help you out with this 🙂

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020