0405123696 petra@web-data-analytics.com

This is the second lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.

I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂

In this lesson, I’ll show you how to set up several different “standard” views. I put standard in quotes here, because they are standard in our process, but most people won’t have ever heard of these views. Most Google Analytics accounts only have the default view called All Web Site Data.

It is important to have a few different views because the default view is completely unfiltered. Filters are extremely helpful, and indeed necessary in some cases. Filters permanently change your Google Analytics data so you want to have them in their own view so that if you make a mistake or filter something out you can always refer back to the unfiltered one.

I actually like to have two filtered views, one with the full URL that someone sees when they view a page on your website, and one with the parameters stripped off the end. Parameters are little bits of code after a ? in your URL. Having these parameters can make a big mess of your SEO and reporting efforts, especially if you use Facebook for traffic or you are in ecommerce.

In the next lesson, I’ll show you how to also add a testing view just for your own IP address, or for a few members of your team. Look out for it, its called How to Add an Event Testing View in Google Analytics.

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018