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Today’s video is about setting up remarketing audiences in Google Analytics, in order to publish them to Google Ads.

I like to set up remarketing audiences based on recency and engagement. I also like to always have a maximum duration remarketing list so that users don’t drop off your lists after a short time.

Watch this video to see how to set them up!



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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018

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