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This video isn’t about Google Marketing, but I thought you would enjoy a “behind the scenes” view of how I organise my content marketing system through Monday.com.

I work with an assistant who helps me to distribute all my content, and this system allows us both to keep track of where we’re up to.

I’ve found the hardest part about content marketing is staying organised with all the details. You need to be able to work with an assistant but have the content distributed in a way that you can’t tell that someone else shared it.

The last thing you want is for your content to come across as unprofessional or lacking in expertise, but your assistant doesn’t know the topic as thoroughly as you do.

On the other hand, because content marketing is overhead it can’t always get all of your time and focus, especially if you have a smaller-sized business. It helps to have a system you can delegate.

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018