This week I was fortunate enough to work with a progressive agency who were using a tool called Leadfeeder on their client’s website. This isn’t a tool I had personally used prior to this project, but the data was really insightful. I would definitely use the software again, especially with B2B corporate clients whose prospects and competitors are also corporates.
Basically the software is able to identify the actual business name and industry of the users on your website, presumably based on their IP address range.
This is not information currently stored in Google Analytics which means it gives you an additional layer of value over and about your typical Google Analytics data. The data can also be exported from Leadfeeder and imported into Google Data Studio in order to generate some really cool graphs which show you which businesses visited your website and when, plus how engaged they were.
UNFORTUNATELY, my screen share buggered up for the first couple of minutes so I’m talking to a blank screen. So sorry about that. But if you can get past the first couple of minutes I’ll show you how you can see exactly which competitors and prospects are checking out your website.
This one is a bit of a geeky one.
Do you think you’ll be finding that useful in your business? I just checked out their pricing and they have a free account which caps you at 7 days of data, or a paid account at $53 per month.
I just put the free one on my own website and its already found the names of a couple of businesses checking me out even though I only have a tiny business.
I wouldn’t expect this to help find prospects if you’re only selling to micro businesses, but even then it can never hurt to know more about your audience.
Take care and catch you later!