0405123696 petra@web-data-analytics.com

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This week I was fortunate enough to work with a progressive agency who were using a tool called Leadfeeder on their client’s website. This isn’t a tool I had personally used prior to this project, but the data was really insightful. I would definitely use the software again, especially with B2B corporate clients whose prospects and competitors are also corporates.

Basically the software is able to identify the actual business name and industry of the users on your website, presumably based on their IP address range.

This is not information currently stored in Google Analytics which means it gives you an additional layer of value over and about your typical Google Analytics data. The data can also be exported from Leadfeeder and imported into Google Data Studio in order to generate some really cool graphs which show you which businesses visited your website and when, plus how engaged they were.

UNFORTUNATELY, my screen share buggered up for the first couple of minutes so I’m talking to a blank screen. So sorry about that. But if you can get past the first couple of minutes I’ll show you how you can see exactly which competitors and prospects are checking out your website.

This one is a bit of a geeky one.



Do you think you’ll be finding that useful in your business? I just checked out their pricing and they have a free account which caps you at 7 days of data, or a paid account at $53 per month.

I just put the free one on my own website and its already found the names of a couple of businesses checking me out even though I only have a tiny business.

​​I wouldn’t expect this to help find prospects if you’re only selling to micro businesses, but even then it can never hurt to know more about your audience.

Take care and catch you later!

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020