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This week I was fortunate enough to work with a progressive agency who were using a tool called Leadfeeder on their client’s website. This isn’t a tool I had personally used prior to this project, but the data was really insightful. I would definitely use the software again, especially with B2B corporate clients whose prospects and competitors are also corporates.

Basically the software is able to identify the actual business name and industry of the users on your website, presumably based on their IP address range.

This is not information currently stored in Google Analytics which means it gives you an additional layer of value over and about your typical Google Analytics data. The data can also be exported from Leadfeeder and imported into Google Data Studio in order to generate some really cool graphs which show you which businesses visited your website and when, plus how engaged they were.

UNFORTUNATELY, my screen share buggered up for the first couple of minutes so I’m talking to a blank screen. So sorry about that. But if you can get past the first couple of minutes I’ll show you how you can see exactly which competitors and prospects are checking out your website.

This one is a bit of a geeky one.



Do you think you’ll be finding that useful in your business? I just checked out their pricing and they have a free account which caps you at 7 days of data, or a paid account at $53 per month.

I just put the free one on my own website and its already found the names of a couple of businesses checking me out even though I only have a tiny business.

​​I wouldn’t expect this to help find prospects if you’re only selling to micro businesses, but even then it can never hurt to know more about your audience.

Take care and catch you later!

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020