0405123696 petra@web-data-analytics.com

This is the 17th lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.

I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register πŸ™‚

Every Google Analytics view should have at least one goal set up so that you can measure the effectiveness of different campaigns, pages etc. Rather than just considering how many page views you have, it is worthwhile identifying if those page views led to a business result, or at least a visitor moving further up your sales funnel, from a “cold” lead into a person who knows you and trusts you that little bit more. Maybe even enough to do business with you now or in the future.

Setting up goals is usually quite customised, but you can add these two engagement goals, even if you don’t have anything set up in your Google Analytics yet. We usually add them as part of our standard install unless a user is already tracking quite a few goals and doesn’t need any more.

If you liked this video and want to find the next one, look out for the article How To Copy Goals to Another View in Google Analytics. This next video shows you how to share the goals you’ve set up with all the other views that you have. This is very helpful if you add new goals and you have more than one view in Google Analytics. It can be quite time consuming adding new goals manually!

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018