0405123696 petra@web-data-analytics.com

This is the 19th lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.

I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register πŸ™‚

This lesson is more relevant for businesses who have Ecommerce on their websites because they are more likely to have relevant data on the URL that would benefit from being turned into a custom dimension.

Basically, in this lesson, you’ll learn how to find the extra information on the URL that your website uses to talk to itself and store it in a more helpful place in Google Analytics. So for example, if you have fields on your website that sort products by an order, say price or product name, you might have a parameter orderby=price in your URL. Each of these different parameters breaks your pageview data because it changes the name of the page by adding all the extra data at the end.

In this lesson, I’ll teach you how to take the data off the URL and store it in another field called a custom dimension. This way you can finally see how many people visited each page on your website and where they came from. Your SEO team will be thankful!

If you liked this video and want to find the next one, look out for the article How To Configure Custom Channels in Google Analytics. This next video shows you how to fix up all of your Sources and Source / Mediums into custom channels so that you can report your most relevant incoming traffic streams, rather than trying to deal with painful aggregation issues like facebook.com and m.facebook.com and lm.facebook.com and a million different flavours of Pinterest. In my opinion, every business should configure custom channels, so don’t miss that one!

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018