This is the fourth lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.
I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂
In this lesson, you’ll learn how to check to make sure you’re not breaching the Google Terms of Service which could see you being restricted from Google Analytics. You’ll learn how to add Demographics and other advertising features such as Remarketing and Advertising Reporting Features. This is important if you want to set up remarketing to visitors to your website via Google Ads / YouTube.
Click to Open Transcription of Video
If you liked this video and want to find the next one, look out for How to Change the Session Duration in Google Analytics. In that next video, we’ll be updating the session timeout settings so that your users’ sessions are not split in half. You’ll get a more realistic picture of the users who are coming to your website, rather than “sessions” which is more arbitrary and vague than thinking in terms of people.