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This is the 20th lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.

I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂

The Channels report is a lot more useful than Source / Medium or Source in my opinion because it’s higher level rather than being too deep in the weeds. Source / Medium can be really frustrating to use because of the level of detail. Your marketing team may even customize the Source / Medium when they use third-party tools to upload content. When this happens you end up with Facebook, facebook, facebook.com, m.facebook.com and lm.facebook.com in your Source / Medium report. These are all treated as different sources unless you combine them all in one place. All of this leads to just way too much detail to be useful. Channels are the best way to pull all the related Source / Mediums under one label that can be used for your reports.

The channels that come out of the box with Google Analytics take a high-level perspective, but sometimes you need just a bit more detail. If you’re a heavy user of social media, for example, its helpful to compare Facebook results directly against your Google Ads results, but unfortunately the default channels just lump all Social Media together and all Paid Search together. The best way to separate them out into traffic sources that are highly relevant for your business is to create custom acquisition channels. These are basically labels that you give to the primary ways that you bring in traffic so that you can compare them to each other.

Unfortunately, even though custom channels are incredibly useful and I always set them up for any clients I work with, they’re not the simplest thing to set up. With this video you will learn our templated way of doing it, otherwise, you might get stuck trying to work it out on your own.



This is actually the last video in the series, although in the course itself there are more videos which teach you how to test your filters, goals and channels after about a week or so of data flowing through them. It’s definitely a good idea to test your analytics if you’ve made sweeping changes to it, so do log into the course to get those additional videos, plus all the course notes.

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018

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