This is the fifth lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.
I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂
In this lesson you’ll be learning about the session duration, and why you might want to update it.
The default session duration of 30 minutes is really not that helpful if you have users who are leaving your website and coming back, for example, if they need to complete a transaction on PayPal or another third party payment processor, or if they have to fill out forms such as is the case with Afterpay or Eventbrite. In all of these cases, a session will be broken in half when the user returns to the website if their total time from the beginning of the session was more than 30 minutes.
I find it helpful instead to maximise the session time out which prevents sessions from being split in half. If a person comes back via a referral that is not an excluded referrer it will still start a new session so there is very little, if any, downside to extending the session timeout.
Click to Open Transcription of Video
If you like this video and want to find the next one, look out for How to Change the Data Retention Settings in Google Analytics. In that next video, we’ll be updating your settings so that if you live in a country where you don’t need to comply with EU GDPR regulations, your Google Analytics’ user and event data is not deleted unnecessarily. Even if you do live in Europe you might want to watch this video to check if Google Analytics is set up the way you want it, rather than accepting the default data deletion frequency.