This is the sixth lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.
I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂
In this lesson, you’ll be learning about the data retention settings, and why you might want to change them.
The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Google Analytics’ servers. This is especially important if you do not want to have your user and event data automatically deleted because Google Analytics now selects this option by default.
If you are not in Europe or targeting European clients we will set it to “Do not automatically expire”. If you are implementing GDPR you may want to apply different settings and so I will show you what the options are.
If you liked this video and want to find the next one, look out for How to Change the Referral Exclusion List in Google Analytics. In that next video, we’ll be updating your referral exclusions, so that your sessions are not unnecessarily split in half due to users switching between multiple domains that are relevant to your offer. This will help you to attribute sales and leads to the correct original source.