This is the 11th lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.
I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂
In this lesson, you’ll be learning about how to create filters that set some fields in your Google Analytics to lowercase, and why you’d want to do this in the first place. This step is key to data integrity in Google Analytics as it prevents your page views from being assigned incorrectly.
We’ll also add filters that prevent crawler spam from reaching your Google Analytics. This crawler spam can create havoc in your Google Analytics accounts by making it look like their website is referring traffic to you. It often attacks you worse if you follow a link back to the spammer’s website. Unfortunately, there is no 100% definitive way of preventing crawler spam, but following this process will make it much less likely to happen to you because the known sites will be blocked from your primary views.
Click to Open Transcription of Video
If you liked this video and want to find the next one, look out for How to Create a “Remove All Parameters” filter in Google Analytics. In that next video, we’ll be showing you how to filter out all the bits and bobs of code that get appended to the end of your URLs, including Facebook’s fbclid which is ruining Google Analytics accounts worldwide. You’ll definitely want to apply this filter if you care about knowing how many people accessed your webpages.