This is the third lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.
I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂
In this lesson, you’ll learn the value of having a dedicated view just for your own team to test events, and how to do this by creating an IP address filter. This filter prevents other users from being seen in the data for this view and so then you always know that you created the data when you are testing something out. It is really helpful when you are setting up E-commerce or testing events such as button clicks etc.
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Hi! Welcome to the third lesson of the Exact Process for setting up Google Analytics. This third lesson, we’re going to be going through How to Add an Event Testing View into your Google Analytics account. Now, the reason why we would want to do this is if we are testing events. I’ll explain exactly what events are, but essentially events let us track the actual behaviour of the users on your website and so it’s a good idea to have those in your set up.
So let me just show you how to get to the lessons first of all. So you go to www.thequantifiedweb.com/exactga – we’ll get a little animation. And then click on Get Started Today, then go through to this Add an Event testing View in Google Analytics. Here’s how to do it.
Alrighty now, what we’re going to be doing here so I’ve explained what an Event Testing view is but there’s a bit extra in this. What we — the purpose of the Event testing view, as well, is to filter out everyone except your own IP address. In that way, you can see the activities that you are doing when you’re in the website and then you don’t have to worry about if someone else is coming in and doing things – their activities are not interfering with what you’re trying to test basically.
So let me show you how to do it. Alright, the first thing we’re going to do is open the Unfiltered Data view in Google Analytics. Alrighty, now actually starting from the beginning, you would have — if you, if you were still following on from the previous lesson that’s fine but if you were not, you would click on this Admin down the bottom here and then this is what your screen would look like and you’ll click on Unfiltered Data in here, click through into that one.
Now, we want to Open the View Settings, so that’s this button here. Create the Testing view. Alrighty, so we are going to copy this view and we’re going to name it Testing. Alrighty, now we’re going to open the Filters Page. So we haven’t done any filters yet for any of the others, they will all have filters but at this point in time we’ll just set up this first filter. Alrighty, so that’s what this page looks like. Okay, so there shouldn’t be any existing filters because we’ve only just created that.
We’re going to create — now, so I’ve called it Include Only The Quantified Web IP Addresses filter but this is one where you’re going to call it what you call it. So because this is literally our own procedures this is what my team call it. But you will call it what you want to call it. Alright, I guess you could call it this but that’s going to be really confusing if someone tries to, tries to understand what it is and that’s some other business other than mine.
Alright, so we click on Add filter and we name it Include Only The Quantified Web IP Addresses if it was me or something else if it was you. And we choose a filter type of Custom. Alright, so that pulls out this new drop-down box. Now, what we’re going to be doing is including only our own IP address. So choose Include and from this Filter Field, we’re going to pick IP address. It can be easier to just type it in here and then it pops up.
Alright, so the next thing we want to do is find out what our own IP address is. So what we do is open up the Google browser. Let me type in, “What is my IP address?” And then you can copy that. We want to put it in this Filter Pattern. Now, if you’ve got multiple people working on the account, then you might need to have multiple IP addresses. So if we have multiple people — so in my case, I’ve given my team my IP address and this is actually — because this is my procedures I’ve got a link in here but you won’t be able to click on this because this file is, is read-only. So if you click on this, you’re not able to get through.
So I’ve got my IP address here and my team member would put in their own IP address here and then we would use an “or” symbol (|) and separate it too. So this “or” is a pipe which is the vertical stripe immediately above the Enter key. But in this case, I’m putting one in this so we don’t need to worry about that. So if you don’t have a team who will work on with you, just put in your own IP address. Then you want to click Save to save that filter.
Now, we want to test that it’s working. So Check if the Testing view is including only your traffic. Now, if you go to Reports > Real-time > Content if that makes sense. So Real-time is over here, it’s this little clock and we want to go, where am I looking? Oh, here we go, we have Content. Alright, so at the moment no one is on the website. So if you log in — so I’m just going to log in on another browser — if you log in to the website, then you should pop up in here as a single user Here we go. we got one person and I know that’s me because I did this thing.
But basically, you could go anywhere on the website. It can be helpful to go to one unusual page so that you can see on here but to be honest, if you’ve only got one on there then you know it should be you. Now, keep in mind that if — so I’ll just change the page. So if you — it depends, to be honest, it does depend though on whether the account that you’re working with has much traffic or not. So if you’re not sure if you’ve done it right, just switch over to Unfiltered Data and go back to that Real-time and then Content and if there’s more than one person — so at the moment there’s actually, literally only one person on there.
So if there was only one person anyway which is the case when you have low volumes, you can test whether your filter worked by taking your mobile phone off wireless. So mine’s just turned off so I didn’t want to get dinged. But if you take your mobile phone off wireless, that would have its own IP address. If you log on to the website using your mobile phone and it’s not on your wireless and it doesn’t come through in here then you know that you’ve got it set up correctly.
Alright, so I might have even explained that. Oh, here we go, I’m saying something before I see it. So if you suspect that they didn’t have many clients anyway, because it’s a low volume website, then try going from your mobile phone, with Wi-Fi turned off to ensure you’d still have one user showing. So if you know you have two more users but you still only have one in your Testing view then you’re good to go.
Alright, open any link on the client website that is not their home page — I did it wrong, I clicked on the home page – and check the content graph again to make sure the traffic comes through the Testing view. So that’s alright, let’s just do it. So, I’m going to click on the Contact Us page….there it is. Cool!
Alrighty, so that is the end of this procedure I believe. Yeah. So now we have a working Testing view. Now, we are going to add filters to the other views in a soon step but the next procedures that we’re going to do are Configuring the Property Settings in your Google Analytics view.
If you liked this video and want to find the next one, look out for How to Configure Property Settings in Google Analytics. In that next video, we’ll be doing exactly what it sounds like – configuring the ‘Property’ setting in your Google Analytics!