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The first step to setting up your Google system is always to get your website tags in order. So you want to have Google Analytics on your website, and Google Tag Manager if you’re using it. Google Ads normally draws from your Google Analytics except in special circumstances so you don’t normally need to add a tag to your website.

I often find that this first step to getting things set up can often be a difficult undertaking, causing hours of frustration for my clients!

One of my newsletter subscribers wrote in asking me how to deal with setting up the Google Analytics tags properly when you’re using WordPress and different plugins are causing it to be duplicated.

If you’re running into the same problem, here is how to resolve this gnarly problem.



I typically recommend setting up just Google Tag Manager and then adding any additional tags through the Google Tag Manager interface. Doing this will save you hours of frustration as you will always know where all your tags are. You can log into Google Tag Manager at any time and add or delete tags as needed.

You can install Google Tag Manager by manually adding the code to the header in your theme or by installing a plugin (If you use WordPress I like the Google Tag Manager for WordPress plugin).

Take care and have a great day!

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Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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