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Most businesses are either a High Trust or a Low Trust type of business.

High Trust businesses are those businesses where your prospects and customers feel the need to trust the business, business brand or the spokesperson for the business before transacting. Examples include any business where the product or service is higher priced, based on expertise, might make the customer uncomfortable, or needs to meet a specific need or quality objective.

Low Trust businesses are those businesses where your prospects and customers feel that your product or service is a commodity and they don’t really care where they buy from, as long as they get a good price, fast delivery, or whatever it is they need in the moment.

Depending on whether you have a High Trust or a Low Trust business impacts your marketing strategy.

High Trust businesses need to find ways to bring people back to their website multiple times to increase trust. Low Trust businesses need to convert users immediately.

Learn more about the differences and what we can see in the video here:

Irrespective of whether you have a High Trust or a Low Trust business, you still need a good conversion strategy!

Use your analytics to find out which camp you fall into so that you can take action.

If you have a Low Trust business you need solid and prominent Call To Actions and be prepared to deliver what the customer needs right now, though exceptional customer service, low prices and/or speedy delivery. If you have a High Trust business you’ll need to put thought into your customers’ conversion path to understand how they interact with you over time and how that ultimately results in sales.

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020