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Most businesses are either a High Trust or a Low Trust type of business.

High Trust businesses are those businesses where your prospects and customers feel the need to trust the business, business brand or the spokesperson for the business before transacting. Examples include any business where the product or service is higher priced, based on expertise, might make the customer uncomfortable, or needs to meet a specific need or quality objective.

Low Trust businesses are those businesses where your prospects and customers feel that your product or service is a commodity and they don’t really care where they buy from, as long as they get a good price, fast delivery, or whatever it is they need in the moment.

Depending on whether you have a High Trust or a Low Trust business impacts your marketing strategy.

High Trust businesses need to find ways to bring people back to their website multiple times to increase trust. Low Trust businesses need to convert users immediately.

Learn more about the differences and what we can see in the video here:

Irrespective of whether you have a High Trust or a Low Trust business, you still need a good conversion strategy!

Use your analytics to find out which camp you fall into so that you can take action.

If you have a Low Trust business you need solid and prominent Call To Actions and be prepared to deliver what the customer needs right now, though exceptional customer service, low prices and/or speedy delivery. If you have a High Trust business you’ll need to put thought into your customers’ conversion path to understand how they interact with you over time and how that ultimately results in sales.

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020