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I was working on a Woocommerce WordPress Google Analytics integration this week and I discovered a feature in the Google Tag Manager for WordPress plugin that I realised would be really helpful.

Have you ever tried filtering your own activity out of Google Analytics and/or the activity from your team? If you’re just working on your own it might not be such a big deal, but as soon as you have a team of different people all across the world accessing your website it can become a massive pain in the bum.

One of my team members, for example, had an IP address that changed daily, sometimes even several times a day, and every time he worked on a client’s account he’d have to adjust his IP address in our Exclude IP Addresses filter.

This plugin lets us send data to Google Analytics if the user on the website is logged in or if they are an administrator.

This is a super useful way to exclude people from Google Analytics – essentially unless you provide access to a membership on your website you can assume that if they are logged in they are an administrative user. Alternatively, if users can log in to your website, you can exclude those that are logged in but are classed as an administrator instead of just a general user.

See how to do it in this video:



Since creating this video I have started filtering users this way for one of my clients.

The client is selling baby products but our most engaged users were listed as being interested in SEO, advertising and website development. I am suspecting that these “highly engaged” visitors are in fact the client’s website and SEO team.

Now that they have been excluded from the data in the reporting view I am looking forward to seeing how that improves the quality of the Audience Engagement Reports and therefore improves my ability to select the most effective Google Ads audiences.

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020