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I was working on a Woocommerce WordPress Google Analytics integration this week and I discovered a feature in the Google Tag Manager for WordPress plugin that I realised would be really helpful.
Have you ever tried filtering your own activity out of Google Analytics and/or the activity from your team? If you’re just working on your own it might not be such a big deal, but as soon as you have a team of different people all across the world accessing your website it can become a massive pain in the bum.
One of my team members, for example, had an IP address that changed daily, sometimes even several times a day, and every time he worked on a client’s account he’d have to adjust his IP address in our Exclude IP Addresses filter.
This plugin lets us send data to Google Analytics if the user on the website is logged in or if they are an administrator.
This is a super useful way to exclude people from Google Analytics – essentially unless you provide access to a membership on your website you can assume that if they are logged in they are an administrative user. Alternatively, if users can log in to your website, you can exclude those that are logged in but are classed as an administrator instead of just a general user.
See how to do it in this video:
Click to Open Transcription of Video
Since creating this video I have started filtering users this way for one of my clients.
The client is selling baby products but our most engaged users were listed as being interested in SEO, advertising and website development. I am suspecting that these “highly engaged” visitors are in fact the client’s website and SEO team.
Now that they have been excluded from the data in the reporting view I am looking forward to seeing how that improves the quality of the Audience Engagement Reports and therefore improves my ability to select the most effective Google Ads audiences.