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I was working on a Woocommerce WordPress Google Analytics integration this week and I discovered a feature in the Google Tag Manager for WordPress plugin that I realised would be really helpful.

Have you ever tried filtering your own activity out of Google Analytics and/or the activity from your team? If you’re just working on your own it might not be such a big deal, but as soon as you have a team of different people all across the world accessing your website it can become a massive pain in the bum.

One of my team members, for example, had an IP address that changed daily, sometimes even several times a day, and every time he worked on a client’s account he’d have to adjust his IP address in our Exclude IP Addresses filter.

This plugin lets us send data to Google Analytics if the user on the website is logged in or if they are an administrator.

This is a super useful way to exclude people from Google Analytics – essentially unless you provide access to a membership on your website you can assume that if they are logged in they are an administrative user. Alternatively, if users can log in to your website, you can exclude those that are logged in but are classed as an administrator instead of just a general user.

See how to do it in this video:



Since creating this video I have started filtering users this way for one of my clients.

The client is selling baby products but our most engaged users were listed as being interested in SEO, advertising and website development. I am suspecting that these “highly engaged” visitors are in fact the client’s website and SEO team.

Now that they have been excluded from the data in the reporting view I am looking forward to seeing how that improves the quality of the Audience Engagement Reports and therefore improves my ability to select the most effective Google Ads audiences.

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020