Hi! How are you going today?
So, I just had a consult with Alison Prince from https://www.alisonprince.com and https://0-100k.com.
She runs a fantastic course where she’s helping E-commerce entrepreneurs to realize their dreams by helping them to de-commoditize their products and sell them online. So, her goals and my goals are really aligned and it’s been really great having her as a client.
I was actually referred to her by Michelle Bridger who runs a really successful Facebook Agency in the US. She was working with some of these larger clients that needed more help with their analytics. She knew that I would be the most suitable choice for working with them since analytics is my thing!
So that’s how I got connected with Alison and it’s been really good to work with Michelle as well!
Generally clients who are running their own websites don’t always know that they need analytics. At least, not until their marketing agency says so.
Often the first people to contact me will be the marketing agency.
With Alison, we’ve been setting up everything because she does have quite a large business, a large team and quite a lot of websites to turn into insights.
First of all, we set-up all her analytics in a way that was going to be accurate so that then we could read the data in a simple way.
There’s two steps here really, first of all, knowing that the analytics is accurate but then the tricky part is to remove all the complexity that just happens if you just do a quick setup without thinking it through.
Reducing complexity requires more planning and thinking upfront but then makes a lot easier later.
Our aim was to track all the users’ interactions so that we could find out how people were actually using her website. And then, how that leads to a sale.
We were also able to turn people at different points in the sales funnel into custom remarketing audiences that could be used in Google marketing and also in Facebook as well.
Alison is using ClickFunnels. I know that ClickFunnels by default comes with some tracking insight but Google Analytics will track a lot more detail than ClickFunnels will.
Moving those sales funnels into Google Analytics in a way that still tracks as a funnel requires a bit of customization.
Another thing is ClickFunnels by default doesn’t have a way to import the ecommerce transactions into Google Analytics. So I’ve been able to do that for her too!
Her reports now show her what campaigns, what webinars, what sales pages, audiences, etc, are leading to sales. I really enjoyed doing this for her.
I’ve reached the delivery part where I consult on what is and isn’t working and it’s really fun to see the insights come through into actual outcomes. I love to deliver that to the client and and experience the excitement of discovering new things.
I listened back through our, our meeting and to be honest, it’s mostly me talking sharing insights, but I pulled out some quotes from Alison:
“I love it!!”
“That’s really darn cool, I’m way excited about this numbers!”
And the last one which I love, “Thank you so much! This was like Christmas morning.”
So, this is why I love working with clients like Alison, who already have a established businesses especially in the product space.
When you sell products you need to create a lot of traffic and so you can end up with so much complexity on your website and in your digital marketing. It’s really good to simplify and know what is and isn’t working.
I’m always really excited when I can do that for people!
Now Alison is very successful at what she does. She has a solid course that she sells and I’ve had a look of some of her teachings and it is phenomenal. So if you want to check out what Alison does, head over to her website, it’s https://0-100k.com.
All the best,