Planning your Google Tag Manager implementation is essential for success.
Without planning you are very likely to run into trouble – your Google Analytics events won’t form a logical hierarchy, you don’t know what needs to be tracked, or you will fail to miss critical requirements.
This is especially the case when you work with a team. Without planning, its hard to communicate with each other about the details that need to be implemented and tested.
Analytics is a details game and so you need to keep track of the details! If you don’t set it up well then you will set yourself up for failure and this can have an effect on the outcome of any marketing campaigns that use the data from your analytics. All in all, follow a “do it right first time” approach and plan out your Google Tag Manager implementations.
This is the approach that I use, using Monday.com project management software. You can use whatever suits you, but I found it is best to avoid software that separates each feature into a separate task. You will need to cross-reference all your tags in order to make sure your event naming makes sense.
If you want to know how I manage these complex projects, here is a video showing my process:
If you are wanting some help from someone who knows Google Tag Manager inside out, rest assured that I am always careful to plan out the work in this way before executing it, so that you won’t run into problems later on. Mistakes can hurt your budget, so you want a team that follows a methodical process that is guaranteed to work.