0405123696 petra@web-data-analytics.com

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Planning your Google Tag Manager implementation is essential for success.

Without planning you are very likely to run into trouble – your Google Analytics events won’t form a logical hierarchy, you don’t know what needs to be tracked, or you will fail to miss critical requirements.

This is especially the case when you work with a team. Without planning, it’s hard to communicate with each other about the details that need to be implemented and tested.

Analytics is a details game and so you need to keep track of the details! If you don’t set it up well then you will set yourself up for failure and this can have an effect on the outcome of any marketing campaigns that use the data from your analytics. All in all, follow a “do it right first time” approach and plan out your Google Tag Manager implementations.

This is the approach that I use, using Monday.com project management software. You can use whatever suits you, but I found it is best to avoid software that separates each feature into a separate task. You will need to cross-reference all your tags in order to make sure your event naming makes sense.

If you want to know how I manage these complex projects, here is a video showing my process:



If you are wanting some help from someone who knows Google Tag Manager inside out, rest assured that I am always careful to plan out the work in this way before executing it, so that you won’t run into problems later on. Mistakes can hurt your budget, so you want a team that follows a methodical process that is guaranteed to work.

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020