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Planning your Google Tag Manager implementation is essential for success.

Without planning you are very likely to run into trouble – your Google Analytics events won’t form a logical hierarchy, you don’t know what needs to be tracked, or you will fail to miss critical requirements.

This is especially the case when you work with a team. Without planning, it’s hard to communicate with each other about the details that need to be implemented and tested.

Analytics is a details game and so you need to keep track of the details! If you don’t set it up well then you will set yourself up for failure and this can have an effect on the outcome of any marketing campaigns that use the data from your analytics. All in all, follow a “do it right first time” approach and plan out your Google Tag Manager implementations.

This is the approach that I use, using Monday.com project management software. You can use whatever suits you, but I found it is best to avoid software that separates each feature into a separate task. You will need to cross-reference all your tags in order to make sure your event naming makes sense.

If you want to know how I manage these complex projects, here is a video showing my process:



If you are wanting some help from someone who knows Google Tag Manager inside out, rest assured that I am always careful to plan out the work in this way before executing it, so that you won’t run into problems later on. Mistakes can hurt your budget, so you want a team that follows a methodical process that is guaranteed to work.

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020