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Planning your Google Tag Manager implementation is essential for success.

Without planning you are very likely to run into trouble – your Google Analytics events won’t form a logical hierarchy, you don’t know what needs to be tracked, or you will fail to miss critical requirements.

This is especially the case when you work with a team. Without planning, it’s hard to communicate with each other about the details that need to be implemented and tested.

Analytics is a details game and so you need to keep track of the details! If you don’t set it up well then you will set yourself up for failure and this can have an effect on the outcome of any marketing campaigns that use the data from your analytics. All in all, follow a “do it right first time” approach and plan out your Google Tag Manager implementations.

This is the approach that I use, using Monday.com project management software. You can use whatever suits you, but I found it is best to avoid software that separates each feature into a separate task. You will need to cross-reference all your tags in order to make sure your event naming makes sense.

If you want to know how I manage these complex projects, here is a video showing my process:



If you are wanting some help from someone who knows Google Tag Manager inside out, rest assured that I am always careful to plan out the work in this way before executing it, so that you won’t run into problems later on. Mistakes can hurt your budget, so you want a team that follows a methodical process that is guaranteed to work.

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020