0405123696 petra@web-data-analytics.com

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Hi! How are you?

So this past summer here in Adelaide we actually had the hottest temperature that we’ve ever had on record. It got up to 46.6 degrees Celcius.

(I didn’t suffer much, my office is air-conditioned).

The funny thing is all of a sudden I started getting like messages coming in from relatives in New Zealand saying, “Hey, we heard it was really hot, I hope you’re all okay.”

And then my virtual assistant from Latvia said, “Hey, you’ve been breaking news here in Latvia , I’ve heard it’s really, really hot in Adelaide!”

I was so surprised we were making world news!

The reason this even happens is because someone or, some group of people have made that data available and public. Once a record happens somewhere in the world the media are onto it and all of a sudden it’s exciting, breaking news.

Interestingly people get involved in the topic once it is broadcast, but the rest of the time it doesn’t matter much.

Now, the thing is, within our own businesses we can have data available about when our businesses are running hot too!

It might not be public data but why can’t we have that data available for our own internal sales team and marketing team, etc. Something that will get people feeling excited!

In order to have that actually happening, you need to have some kind of analytics system in place.

Now, you’ve probably already go Google Analytics but are you using well? Is it set up correctly? And, is it actually telling you when you’re hitting your highest temperatures ever? (Did you know you can set up an automatic alert?)

So, if you’re not really sure, why don’t you get your analytics looked at?

We can have a review and see if it’s set up well. Maybe when you have your hottest day on record, you’ll be able to let the world know too.

Til next time!


brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020