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Hi! Welcome to the Bonus Lessons in the Exact Process for Setting Up Google Analytics. I started to record some extra sections for those of you that don’t already have Google Analytics on your website at all so that then you too can process setting up your Google Analytics correctly.
The original procedures were intended for people that already had Google Analytics set up but that doesn’t have to be the case. So even though I don’t have specific lesson sections for this, I’m adding it as a bonus section and I will also add another bonus section on adding additional goals in addition to the standardized ones that I’ve got as part of this course.
Alright, so let’s just get into it, shall we? Now, so when you go into Analytics, so you go to Google Analytics at analytics.google.com. Now, unfortunately, mine won’t look exactly the same as yours because I’ve already got Google Analytics set up but if you click on Admin or it might be that you’ve only got Admin, there should be some button on your page that says Create Account and from this point, they should look the same.
So you want to have Website selected and then you want to type in your Account Name here — so I’m just going to create an example. Alright, so put your Website Name in here and your Website URL. Alrighty, now this Industry Category, look, it doesn’t hugely matter if yours doesn’t fit exactly but what this does it just lets you compare to industry averages, so just pick something that seems somewhat relevant. Alright, now I’m just going to pick an example, here we go.
Now, choose your time zone that you would like dates to be reported in and choose the — with this Data Sharing Settings, it’s just basically information gets sent back to Google. So feel free to have these things ticked or unticked. It shouldn’t really make too much difference to how you use Google Analytics. Alright, and then click on this button, down the bottom for Get Tracking ID.
Now, so you’ll get this pop-up and you’ll need to choose your country in here. So I’m picking Australia. Alright, and then it will give you the — it’s a bit small but it will give you things for you to read in here, you can click got it, to make it just a little bit — let’s just say cookies notification make it easier for you to read and click that tick box there for GDPR. And there are additional things to read as well so you can tick that tick box there once you’ve read it, once you’ve read it, I’m sorry and click I Accept.
Alrighty. Now you will receive your own Google Analytics Tracking ID here. This is the Tracking ID that goes onto your website. Alright, so they’ve given you some code here that can go onto your website and what you can do is you can copy that so that then you can use it later.
I recommend just grab — Oh look, here’s something that my two-year-old daughter provided for me. A bit of, a little bit of gobbledygook. Alright, let’s include the two-year-old stuff and — so I’m just pasting that in so that I can refer to it later.
Okiedoki, so that’s really the end of that process. But now if you go back to Admin, you’ll see that you have your Account Name will be listed here. Your, the Website Name that you listed will be the name of your Property and it will give you a default view of all website data.
Now, if you want to change any of these, you can do so by clicking on that and going to — so in the case of Property Settings, you can change the name here and in the case of the View Settings, you can change the name here. Now, in the course, I’ll teach you something’s that you should name your views as so that you could separate them based on filtering. So don’t worry about changing anything now but this is what you should be looking at.
Now, if you are wondering what to do with your Google Analytics Tag, there’s a couple of different ways to use this. Now, the first option and this is what most people do and there’s nothing wrong with it but there’s a couple of different options basically. The first option is just to take this code that Google gave you and put it straight onto your website.
Now, when you put this on your website, you want it to go in the header section of your website. And if you’re not a, like a website savvy person, don’t worry, it’s actually quite straight-forward to do so the majority of websites will in fact have a little section somewhere in the Page Builder that says The Header. So if you have a WordPress website, it’ll be most likely in your theme. There’ll be a section in your theme that says add to the Header or if you are using something like Shopify or any other kind of builder, there’ll be something in there that says add to the Header.
And in fact, a lot of websites, Shopify included, you don’t directly add it to the Header. It actually gives you the option to just add the Google Analytics Tag so the example of the Shopify one probably wasn’t the best.
So in the website builders or in WordPress, if you have a WordPress plugin, instead of adding these code to your header, you can just add this little bit here to the actual plugin or to the software where it says Google Analytics ID. Just add that part there and then once you save that it should work on your website.
Now, if you want to test it on your website, you can go to a tool called gachecker.com. I like this one because it’s just straight-forward. It’s just easy to use. So, unfortunately, I’ve got Google Tag Manager on mine but let’s just see, I’ll just show you what it looks like.
So basically, you put in your website in there and you click the Check Your Sites button and then it will start processing all the pages to see if you’ve got it on there. So if you click on — well, you can click on Analytics button, I’m just clicking on All. Now, I’ve actually got mine installed through Google Tag Manager which I’m about to talk about in a minute and I have Google Analytics.
There are a few different forms of Google Analytics, so this is the form prior to the GTAG version which they give you now but it doesn’t really matter which form you’ve got as long as you’ve got a tick under Google Analytics. So if you just picked Analytics, you’ll see this down as Universal, you might have a tick under Global Site Tag, that’s actually the type that you just got.
So as long as you’ve got a tick in there or if you didn’t just follow the instructions here and you already had Google Analytics on your website, you might have one under Universal Analytics or even potentially Analytics Classic. Although if you’ve got Google Analytics Classic I recommend upgrading it because that one’s not the best anymore and it doesn’t have the same options in it that the new ones do. This one’s really old.
Alright so, now I just said that I’ll also explain setting it up via Google Tag Manager. I’m not going to do a full Google Tag Manager tutorial at this stage. I might add that as another video. But Google Tag Manager is another way of adding Google Analytics and that’s the way that I usually recommend adding Google Analytics because you can also add tracking to your website as well.
You might wonder what tracking is. Tracking is how you can find out what people are doing on your website and then send it to your Google Analytics. So it’ll send that to your Google Ads or Facebook or email or whatever it is you can send all of that information about what people are doing on your website so that then you can use it in your marketing.
Alright, so Google Tag Manager will — yeah, I don’t want to do the full tutorial but basically, if you want to set up Google Tag Manager, I’ll just get you started and then I’ll do another video for setting it up via Tag Manager. But if you want to add it via Tag Manager, you come to tagmanager.google.com and you would create an account in Tag Manager and then you would, just in the same way as adding this Google Analytics code onto your website and you would instead of adding the Google Analytics code to your website you would add the Google Tag Manager code to your website and then you’d add Google Analytics as part of your Google Tag Manager.
So that’s actually my preferred way but that’s a lot more complicated. So if you’re just starting out, do it the way that I showed you and you can join me in — have a look on the bonus videos to see if I’ve included one about setting up Google Tag Manager. I may well include another video on this course specifically on adding it via Google Tag Manager.
Alrighty, well hopefully, that’s been helpful and I have not just confused you now but if you are starting out from scratch, please make sure that you do have Google Analytics on your website and it is bringing data in before you start running through the course.