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Today we’re going to find out what time of day and day of the week people are coming to your website and why that matters.

The reason why that is useful is because depending on your industry, people are going to sign up as a lead or buy from you at different times of the day. Different industries have very different buyer behaviour, and if you understand your market well you can capitalise on it with your digital marketing.

For example, I would expect car yards selling cars to the domestic market to have a peak in activity from potential buyers on a Saturday morning. Now I don’t actually have any clients who are car yards, but certainly, you would expect to see people looking at your cars at a time when it was convenient for them to come out for a test drive and so my bet is that you’d see peaks on their websites Saturdays between 8-12.

Another example is products for mothers of babies. Now I actually do have a client in this space, so I have real evidence here! Mothers of babies are getting up at 4 am every night to feed their babies, and they can’t get back to sleep. Some mothers will do their online shopping at 4 am. It’s not the only time they will do shopping, but it is a strongly converting time of day.

I’ve got a few other examples in the video here:

You probably already know that different times of day and different days of the week have different outcomes in your business, but what you might not know is how to make your digital marketing output congruent with when people want to buy from you so that you’re in the right place at the right time.

I’ve got an Audience Engagement Report that tells you a whole lot of information about the users who are interacting on your website and transacting with you. This includes telling you exactly which times of the day and days of the week that they are most active on your website (not just when they visit, but when are they really interacting).

You want to put as much advertising budget as you can onto times of day and days of the week that you know are the times when users are highly engaged and wanting to buy.

You don’t want to be in a situation when your best audiences are logging in at 7 pm, but by that stage, it is only organic traffic because your paid advertising has run out of budget. I did have a client tell me recently that her advertising budgets were all being spent by lunchtime – what if her most engaged audiences were wanting to find her after dinner?

You don’t have to spend more money, you just have to place your advertising dollars on the times of day and days of the week when you are going to get a better return on your investment.

In the video, I describe how to do it with both budget scheduling through turning budgets on and off at certain times, and also how to schedule more subtly by adjusting bids at certain times of the day.

Hopefully, that helps! If you get your advertising timing right, all other things being equal you should score yourself more customers for the same advertising dollars.

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020