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Today’s conversation came about because a client of mine was rapidly changing her website. The page name and button text and forms were changing regularly and it was difficult to keep up sometimes with the analytics setup!

Tracking a rapidly changing website can be a real challenge because while you always want to be accurate, sometimes you need to provide for flexibility. Otherwise what you think is accurate can quickly become out of date and therefore not accurate at all.

If you watch today’s video you’ll learn some ways to handle this issue when you are setting up tracking on your website.

Even though it might feel like a challenge, it is definitely worthwhile tracking a rapidly changing website. The data from tracking how users are using the website can provide insight as to how the website should be updated.

The last thing you want to do is make a whole lot of changes and then discover that you introduced a bug or created messaging that your visitors didn’t like.

Keep your tracking flexible will let you make those changes to your website without having to worry about so many extra little details.

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018

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