0405123696 petra@web-data-analytics.com

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Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and partly advertising cost. Depending on how much time you spend on it, SEO could cost you more than Google Ads.

That said, I’m not dismissing organic as a strategy – by all means a high ranking in organic search will improve your business significantly.

It can take months, even years to see results from SEO especially for new businesses and websites, so that initial labour cost takes a while to recoup.

It is possible to get organic traffic from search engines without investing any time or money into SEO, but then you run into the trouble of scale. Without investing heavily in SEO it is very challenging to scale organic traffic from search engines. On the other hand, you can put in a much smaller amount of effort through Google Ads and immediately start getting targeted traffic to your website which (for smaller advertisers at least) can scale up or down to any budget fairly easily.

Also, you need to consider the quality of your traffic. Paid search traffic will convert better than organic traffic if you have a local service and you need to target a specific geographical region, or if you’re ranking organically for irrelevant keywords.

Finally it’s difficult to optimize SEO campaigns because you can’t always know what actions led to increased or decreased rankings. This can lead you to feel like the whole thing is a black box process. If you go with an agency you have to hope that you’ve found one that uses high quality techniques, because some agencies use unscrupulous techniques to try to trick Google. This can come back to bite you over the long run because Google regularly updates its algorithms to prevent these tricks from working.

This tip and many others are found at https://www.petramanos.com/category/tips/

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020