0405123696 petra@web-data-analytics.com

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Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and partly advertising cost. Depending on how much time you spend on it, SEO could cost you more than Google Ads.

That said, I’m not dismissing organic as a strategy – by all means a high ranking in organic search will improve your business significantly.

It can take months, even years to see results from SEO especially for new businesses and websites, so that initial labour cost takes a while to recoup.

It is possible to get organic traffic from search engines without investing any time or money into SEO, but then you run into the trouble of scale. Without investing heavily in SEO it is very challenging to scale organic traffic from search engines. On the other hand, you can put in a much smaller amount of effort through Google Ads and immediately start getting targeted traffic to your website which (for smaller advertisers at least) can scale up or down to any budget fairly easily.

Also, you need to consider the quality of your traffic. Paid search traffic will convert better than organic traffic if you have a local service and you need to target a specific geographical region, or if you’re ranking organically for irrelevant keywords.

Finally it’s difficult to optimize SEO campaigns because you can’t always know what actions led to increased or decreased rankings. This can lead you to feel like the whole thing is a black box process. If you go with an agency you have to hope that you’ve found one that uses high quality techniques, because some agencies use unscrupulous techniques to try to trick Google. This can come back to bite you over the long run because Google regularly updates its algorithms to prevent these tricks from working.

None of this is to scare you out of using SEO as a strategy, but certainly consider whether a paid Google Ads strategy may help you achieve your financial goals faster (and then pay for some of that SEO perhaps!).

This tip and many others are found at https://www.petramanos.com/category/tips/

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Adam Wiles Ecommerce Google Ads

Working with Petra and her team has given me a better understanding of the key indicators that will help in growing my business. The information and service they provide, assists me in refining my business goals and therefore would highly recommend their services.

Adam Wiles CEO of Podiatry First Sports Ecommerce Google Ads April 26, 2021

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021