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Linking Google Analytics to your Google Ads account is really valuable. After linking the two accounts, some Google Analytics data is imported into Google Ads and vice versa. This helps you to analyze customer activity and their behaviour on your website after an ad click or impression.

When it comes to your Google Ads advertising, a click is not your ultimate goal, you need business outcomes, especially revenue. If you don’t track these business outcomes in Google Ads you won’t know which ads are doing the best, and you may make a loss from your advertising.

To import business outcomes, you create Goals in Google Analytics and then import them as conversions in Google Ads. Linking your accounts will also give you access to Google Ads reports in Google Analytics. You will be able to analyze your business outcomes in both Google Ads and Google Analytics, giving you a broader set of analysis tools than if these two platforms are kept separate.

Linking Google Analytics and Google Ads will also allow you to retarget users based on their behaviour on your website. This is especially important for ecommerce businesses, because retargeting enables you to recover abandoned carts. Additionally, retargeting enables you to nurture a relationship with a warm audience for up to 540 days. This is much more effective than always trying to reach people who are not aware of your brand.

To link Google Ads and Google Analytics, you’ll need Administrative access to your Google Ads account and Edit access to your Google Analytics account.

This tip and many others are found at https://www.petramanos.com/category/tips/

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018