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Why should I link Google Analytics and Google Ads?

by | Google Ads, Tips | 0 comments

Why should I link Google Analytics and Google Ads?

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Linking Google Analytics to your Google Ads account is really valuable. After linking the two accounts, some Google Analytics data is imported into Google Ads and vice versa. This helps you to analyze customer activity and their behaviour on your website after an ad click or impression.

When it comes to your Google Ads advertising, a click is not your ultimate goal, you need business outcomes, especially revenue. If you don’t track these business outcomes in Google Ads you won’t know which ads are doing the best, and you may make a loss from your advertising.

To import business outcomes, you create Goals in Google Analytics and then import them as conversions in Google Ads. Linking your accounts will also give you access to Google Ads reports in Google Analytics. You will be able to analyze your business outcomes in both Google Ads and Google Analytics, giving you a broader set of analysis tools than if these two platforms are kept separate.

Linking Google Analytics and Google Ads will also allow you to retarget users based on their behaviour on your website. This is especially important for ecommerce businesses, because retargeting enables you to recover abandoned carts. Additionally, retargeting enables you to nurture a relationship with a warm audience for up to 540 days. This is much more effective than always trying to reach people who are not aware of your brand.

To link Google Ads and Google Analytics, you’ll need Administrative access to your Google Ads account and Edit access to your Google Analytics account.

This tip and many others are found at https://www.petramanos.com/category/tips/


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brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020