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Linking Google Analytics to your Google Ads account is really valuable. After linking the two accounts, some Google Analytics data is imported into Google Ads and vice versa. This helps you to analyze customer activity and their behaviour on your website after an ad click or impression.

When it comes to your Google Ads advertising, a click is not your ultimate goal, you need business outcomes, especially revenue. If you don’t track these business outcomes in Google Ads you won’t know which ads are doing the best, and you may make a loss from your advertising.

To import business outcomes, you create Goals in Google Analytics and then import them as conversions in Google Ads. Linking your accounts will also give you access to Google Ads reports in Google Analytics. You will be able to analyze your business outcomes in both Google Ads and Google Analytics, giving you a broader set of analysis tools than if these two platforms are kept separate.

Linking Google Analytics and Google Ads will also allow you to retarget users based on their behaviour on your website. This is especially important for ecommerce businesses, because retargeting enables you to recover abandoned carts. Additionally, retargeting enables you to nurture a relationship with a warm audience for up to 540 days. This is much more effective than always trying to reach people who are not aware of your brand.

To link Google Ads and Google Analytics, you’ll need Administrative access to your Google Ads account and Edit access to your Google Analytics account.

This tip and many others are found at https://www.petramanos.com/category/tips/


charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020