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Google implements advertising policies on many different topics such as alcohol, copyrighted content, gambling, dangerous goods and services, counterfeit goods, misleading content, health in advertising and many other things which differ between countries. One of the most common is a simple error in the URL if the landing page changes URL or is deleted while your ads are running.

Unfortunately a disapproved ad means that your ad is not eligible to run at the moment, but don’t worry! It is not a warning that Google Ads are planning to take action against your account. You can check Google advertising policies and edit the disapproved ads to get them up and running again.

There are too many reasons to suggest exactly why an ad was disapproved, but Google should give you a reasonable indication if you visit the Policy manager on your account. Read the policy and view the ads to see what might be wrong. If the ads are Approved (limited) you may not get impressions for the ad, so this status should be considered a disapproval and fixed as well, unless the policy manager specifies the limitation is only in a country where you don’t advertise.

Why did my Google Ads ad get disapproved?

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charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

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Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020