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Google implements advertising policies on many different topics such as alcohol, copyrighted content, gambling, dangerous goods and services, counterfeit goods, misleading content, health in advertising and many other things which differ between countries. One of the most common is a simple error in the URL if the landing page changes URL or is deleted while your ads are running.

Unfortunately a disapproved ad means that your ad is not eligible to run at the moment, but don’t worry! It is not a warning that Google Ads are planning to take action against your account. You can check Google advertising policies and edit the disapproved ads to get them up and running again.

There are too many reasons to suggest exactly why an ad was disapproved, but Google should give you a reasonable indication if you visit the Policy manager on your account. Read the policy and view the ads to see what might be wrong. If the ads are Approved (limited) you may not get impressions for the ad, so this status should be considered a disapproval and fixed as well, unless the policy manager specifies the limitation is only in a country where you don’t advertise.

Why did my Google Ads ad get disapproved?

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Michelle Bridger

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Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

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Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018