0405123696 petra@web-data-analytics.com

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Make sure that you create ad groups that are targeted to a set of related keywords. Ad groups help you to write ads around related keywords that identify your prospects’ search intent and awareness.

Your keywords should be tightly themed within the groups, and your ad copy should then be closely related to the keywords in the ad group. Don’t go overboard with this though, too many ad groups relative to your budget can make it harder to optimize your ads.

Each ad should have a landing page that addresses the likely search intent of the user, answering any questions they may have and clearly indicating what is the next step should they want to proceed further.

Matching the context of your ads and landing pages to a user’s search intent boosts your CTR and your quality score, lowering your cost.

I recommend you make use of extensions. These allow you to add more information and promote special offers. Extensions make your ads more prominent and relevant for your prospects.
Lastly, good Search campaigns need to get conversions for your business. Whether sales or leads, these conversions should be tracked and appropriate financial value assigned so that you know if you are making a financial return from your ads.

This tip and many others are found at https://www.petramanos.com/category/tips/


charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020