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Make sure that you create ad groups that are targeted to a set of related keywords. Ad groups help you to write ads around related keywords that identify your prospects’ search intent and awareness.

Your keywords should be tightly themed within the groups, and your ad copy should then be closely related to the keywords in the ad group. Don’t go overboard with this though, too many ad groups relative to your budget can make it harder to optimize your ads.

Each ad should have a landing page that addresses the likely search intent of the user, answering any questions they may have and clearly indicating what is the next step should they want to proceed further.

Matching the context of your ads and landing pages to a user’s search intent boosts your CTR and your quality score, lowering your cost.

I recommend you make use of extensions. These allow you to add more information and promote special offers. Extensions make your ads more prominent and relevant for your prospects.
Lastly, good Search campaigns need to get conversions for your business. Whether sales or leads, these conversions should be tracked and appropriate financial value assigned so that you know if you are making a financial return from your ads.

This tip and many others are found at https://www.petramanos.com/category/tips/


Adam Wiles Ecommerce Google Ads

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Adam Wiles CEO of Podiatry First Sports Ecommerce Google Ads April 26, 2021

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Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

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I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021