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The Google Display Network includes more than 2 million websites, videos, and apps where your ads can appear. These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when visitors click on your ads. It can also include Google-hosted pages like Gmail and YouTube. Display Network sites reach over 90% of Internet users worldwide, making it an incredibly significant and diverse channel.

The Google Display Network can help you reach people while they’re going about their day-to-day activities on the internet. They don’t need to be signed into a social network for you to benefit.

The Google Display Network also has a wide variety of targeting methods available. Given the sheer number of possible impressions on the
Google Display Network, it pays to target very well and to test your targeting choices carefully. If you don’t, you run the risk of Google placing your ads wherever, and you might not get the results you hope for. You can quickly chew through your budget and get poor results if you don’t plan your targeting and pricing strategy well with Google Display Network.

A pro tip with regards to the Google Display Network – users from Display very rarely convert (transact, signup etc) the first time they see your website. But the GDN is perfect for building a very niche remarketing audience. It is really important to get your remarketing audiences through Google and Social Media setup BEFORE you start your Google Display Network campaign, or you’ll be wasting your budget without this critical piece in your digital marketing strategy.

This tip and many others are found at https://www.petramanos.com/category/tips/

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Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

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