0405123696 petra@web-data-analytics.com

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The Google Display Network (GDN) includes more than 2 million websites, videos, and apps where your ads can appear.

​​These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when visitors click on your ads. It can also include Google-hosted pages like Gmail and YouTube.

​​Display Network sites reach over 90% of Internet users worldwide, making it an incredibly significant and diverse channel.

The Google Display Network can help you reach people while they’re going about their day-to-day activities on the internet. They don’t need to be signed into a social network for you to benefit.

The Google Display Network also has a wide variety of targeting methods available. Given the sheer number of possible impressions on the
Google Display Network, it pays to target very well and to test your targeting choices carefully. If you don’t, you run the risk of Google placing your ads wherever, and you might not get the results you hope for. You can quickly chew through your budget and get poor results if you don’t plan your targeting and pricing strategy well with Google Display Network.

A pro tip with regards to the Google Display Network – users who click through from Display very rarely convert (transact, signup etc) the first time they visit your website. But the GDN is perfect for building a remarketing audience of fans and prospects.

With your remarketing audience in place, you can bring people back to your website again and again at a very low cost, each time bringing them closer to a sign-up or a sale.

​​(Contrary to common opinion users from Display DEFINITELY DO convert, but it might not be the very first time they discover your website.​​ Personally, I get tens of subscribers a day, and they’re almost always from Display remarketing).

​​It is really important to get your remarketing audiences through Google and Social Media set up before you start your Google Display Network campaign, or you’ll be wasting your budget without this critical piece in your digital marketing strategy.

This tip and many others are found at https://www.petramanos.com/category/tips/

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

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With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017