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The Google Display Network (GDN) includes more than 2 million websites, videos, and apps where your ads can appear.

​​These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when visitors click on your ads. It can also include Google-hosted pages like Gmail and YouTube.

​​Display Network sites reach over 90% of Internet users worldwide, making it an incredibly significant and diverse channel.

The Google Display Network can help you reach people while they’re going about their day-to-day activities on the internet. They don’t need to be signed into a social network for you to benefit.

The Google Display Network also has a wide variety of targeting methods available. Given the sheer number of possible impressions on the
Google Display Network, it pays to target very well and to test your targeting choices carefully. If you don’t, you run the risk of Google placing your ads wherever, and you might not get the results you hope for. You can quickly chew through your budget and get poor results if you don’t plan your targeting and pricing strategy well with Google Display Network.

A pro tip with regards to the Google Display Network – users who click through from Display very rarely convert (transact, signup etc) the first time they visit your website. But the GDN is perfect for building a remarketing audience of fans and prospects.

With your remarketing audience in place, you can bring people back to your website again and again at a very low cost, each time bringing them closer to a sign-up or a sale.

​​(Contrary to common opinion users from Display DEFINITELY DO convert, but it might not be the very first time they discover your website.​​ Personally, I get tens of subscribers a day, and they’re almost always from Display remarketing).

​​It is really important to get your remarketing audiences through Google and Social Media set up before you start your Google Display Network campaign, or you’ll be wasting your budget without this critical piece in your digital marketing strategy.

This tip and many others are found at https://www.petramanos.com/category/tips/

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020