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The Google Display Network (GDN) includes more than 2 million websites, videos, and apps where your ads can appear.

​​These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when visitors click on your ads. It can also include Google-hosted pages like Gmail and YouTube.

​​Display Network sites reach over 90% of Internet users worldwide, making it an incredibly significant and diverse channel.

The Google Display Network can help you reach people while they’re going about their day-to-day activities on the internet. They don’t need to be signed into a social network for you to benefit.

The Google Display Network also has a wide variety of targeting methods available. Given the sheer number of possible impressions on the
Google Display Network, it pays to target very well and to test your targeting choices carefully. If you don’t, you run the risk of Google placing your ads wherever, and you might not get the results you hope for. You can quickly chew through your budget and get poor results if you don’t plan your targeting and pricing strategy well with Google Display Network.

A pro tip with regards to the Google Display Network – users who click through from Display very rarely convert (transact, signup etc) the first time they visit your website. But the GDN is perfect for building a remarketing audience of fans and prospects.

With your remarketing audience in place, you can bring people back to your website again and again at a very low cost, each time bringing them closer to a sign-up or a sale.

​​(Contrary to common opinion users from Display DEFINITELY DO convert, but it might not be the very first time they discover your website.​​ Personally, I get tens of subscribers a day, and they’re almost always from Display remarketing).

​​It is really important to get your remarketing audiences through Google and Social Media set up before you start your Google Display Network campaign, or you’ll be wasting your budget without this critical piece in your digital marketing strategy.

This tip and many others are found at https://www.petramanos.com/category/tips/

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020