0405123696 petra@web-data-analytics.com

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OK, before I answer this question, let’s make sure that this term is understood.

Cost per Acquisition (CPA) is the average advertising cost for your ad to achieve the business objective you have specified as a conversion.

A conversion could be a phone call, a form submission, a transaction, an “add to cart”, an app download or any combination of these, depending on what you have specified is relevant.

Your CPA is calculated by dividing the total cost of your advertising spend by the total number of conversions. This is obviously more accurate the more conversions you have, so it is best to average it out over a period of time. That said, you can track separate CPAs for different ads, different keywords etc.

As a high level example, if your campaign receives 20 conversions, and you spent $60 in total, your average CPA for that campaign is $3.00.

OK, so that’s the definition of Cost Per Acquisition, but what should you expect? Well this is where you get an “it depends” answer. Depending on what you set as your conversions, your keywords, your targeting, your locations, your ad copy and a million other variables, your CPA will be different from someone else’s.

For the most part, every industry and location has an average CPA, and whether yours is higher or lower than the industry average when using Google Ads depends on how your ads and your website compare with your competitors’, and also how much marketing you do outside of Google to build awareness and trust.

This tip and many others are found at https://www.petramanos.com/category/tips/

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020