0405123696 petra@web-data-analytics.com

 1,782 total views,  3 views today

Before I answer that question, let’s quickly de-jargon and explain what an affinity audience is!

An affinity audience broadly groups people based on general interests. It somewhat matches media buying audiences for broad media like TV, and so it is best used by marketers who are looking to scale broadly, but still target to some degree.

Affinity audiences are broader than In-Market / Intent audiences (those ones are a way to laser-focus on particular audiences who are researching or purchasing specific products or services) and focus more on someone’s interests, or what groups they like to hang out in.

Custom Affinity audiences are more specific than standard affinity audiences, but still broader than In-Market / Intent Audiences. They fill the gap between these two targeting methods.

They are like a “similar” audience, or a niche group.

While a Custom Intent audience will narrowly target someone who has been to a particular URL, or searched for specific keywords, a custom affinity audience for the same URLs and keywords will target users who have been to URLs and typed keywords “similar” to the ones you targeted.

Custom affinity audiences are really helpful for broadening custom intent and in-market audiences when you find a really effective audience but it is too small to scale.

For example, if you have a list of competitor websites in a Custom Intent audience, targeting these might get you a few impressions a day. But if you have a list of competitor websites in a Custom Affinity audience, you’ll get a broader audience, who might not have gone to those exact websites, but have been to other websites very similar.

Using Custom Affinity audiences you can target interests (based on keywords), URLs, Places and Apps.

Pro Tip – whenever you create a custom intent audience, pair it with a Custom Affinity audience for exactly the same terms to broaden a little from the very narrow targeting offered by Custom Intent.

This tip and many others are found at https://www.petramanos.com/category/tips/

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020