0405123696 petra@web-data-analytics.com

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According to WebFX, the average CTR for Search ads is 3.17% and the average CTR for Display ads is 0.46%. This indicates how many people out of 100 people who see your ad will click on it.

These average numbers are pretty low, but there is a lot that you can do to increase your CTR.

The closer to the top of the search results your ads are, the more likely you are to have your ads clicked. The more targeted your audiences are towards your usual customers, the higher your CTR will be. Also, stronger copy tends to get a higher CTR, especially if your ads can appeal to someone’s health, wealth or social status. Ads that better align with your prospects’ search terms tend to get higher CTR, and ads targeting your business name (or your competitor’s business name!) tend to get a very high CTR.

Keep in mind that your objective is not to get a high CTR however (remember, you have to pay for clicks). Your objective is to make sales from your website.
If you get a high CTR, but low conversions you will get a poor return from your ad spend, so don’t focus on CTR as your primary metric.


Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020