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According to WebFX, the average CTR for Search ads is 3.17% and the average CTR for Display ads is 0.46%. This indicates how many people out of 100 people who see your ad will click on it.

These average numbers are pretty low, but there is a lot that you can do to increase your CTR.

The closer to the top of the search results your ads are, the more likely you are to have your ads clicked. The more targeted your audiences are towards your usual customers, the higher your CTR will be. Also, stronger copy tends to get a higher CTR, especially if your ads can appeal to someone’s health, wealth or social status. Ads that better align with your prospects’ search terms tend to get higher CTR, and ads targeting your business name (or your competitor’s business name!) tend to get a very high CTR.

Keep in mind that your objective is not to get a high CTR however (remember, you have to pay for clicks). Your objective is to make sales from your website.
If you get a high CTR, but low conversions you will get a poor return from your ad spend, so don’t focus on CTR as your primary metric.


Adam Wiles Ecommerce Google Ads

Working with Petra and her team has given me a better understanding of the key indicators that will help in growing my business. The information and service they provide, assists me in refining my business goals and therefore would highly recommend their services.

Adam Wiles CEO of Podiatry First Sports Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020