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Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a relationship with them over time.

Remarketing is a great way to increase your brand awareness with people who already know of you or were recently shopping on your website. You can remind them to return, and hopefully when they return they will decide to transact or to opt-in as a lead.

Google remarketing allows you to run remarketing ads on the Google Display Network, YouTube and/or Google Search Network. Alternatively, you can use remarketing audiences as exclusion audiences. For example you can exclude users from your marketing who have recently transacted or are already customers.

This tip and many others are found at https://www.petramanos.com/category/tips/

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claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

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Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

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