0405123696 petra@web-data-analytics.com

 3,207 total views,  12 views today

If Google displays Eligible status it means that your ads are active and showing to people.

If it’s Eligible (Learning), it means you’ve recently created or changed a campaign and Google needs time to learn how to serve your bidding strategy given the new change. The Learning period usually lasts 7 days since the last significant edit.

Your campaigns are likely to go into Learning if they are new, or if you have made a large change to the budget, or you have changed the bidding strategy or target.

When your campaigns go into Learning mode, Google automatically throws out any historical learning in that campaign. If you have a campaign that has been working well but you need to make a change, you do NOT want to suddenly change the bidding strategy, target or make large changes to budgets! If you do so and it goes into Learning, then your current algorithm will be started anew. You may not be able to get your past performance back even with the same settings, or it may take a while to re-learn.

If you need to make a big change, duplicate the campaign and pause the old one so that you can get it back again if needed.

This tip and many others are found at https://www.petramanos.com/category/tips/

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020